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Canadore College Journalism

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Photo Album: Shoes Are Recession Proof
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It has been 46-years, and Vic Pettella still starts work everyday at 6am before unlocking the door for business around 8am. Shoe repair is an art, and Vic is the only one practicing the medium in North Bay.
It has been 46-years, and Vic Pettella still starts work everyday at 6am before unlocking the door for business around 8am. Shoe repair is an art, and Vic is the only one practicing the medium in North Bay.

Vic has no time to talk about the economic recession because these boot are made for walking, and they have to walk out the door today.
Vic has no time to talk about the economic recession because these boot are made for walking, and they have to walk out the door today.

If every stay-home mom had a sewing machine like this, they could watch more soap operas. Vic would prefer a game of golf.
If every stay-home mom had a sewing machine like this, they could watch more soap operas. Vic would prefer a game of golf.


Shoes come first, but if you look closer you will notice that Vic is not a one trick pony. Hockey pads, a motorcycle club jacket, and a saddle too. Just doing his job.
Shoes come first, but if you look closer you will notice that Vic is not a one trick pony. Hockey pads, a motorcycle club jacket, and a saddle too. Just doing his job.

This tool bench is like the one Santa has at his workshop. The only difference is here all the toys go on your feet, and there is a massive buffing machine in the corner.
This tool bench is like the one Santa has at his workshop. The only difference is here all the toys go on your feet, and there is a massive buffing machine in the corner.

Marcello Pettalla, has helped out his dad since he was a kid, and now he is part owner of the business. He speaks fondly of the times he has spent with his patient father learning the family trade.
Marcello Pettalla, has helped out his dad since he was a kid, and now he is part owner of the business. He speaks fondly of the times he has spent with his patient father learning the family trade.



This is not a production shot from the 1958 cult classic The Blob. This is eighteen-years worth of dried shoe glue fossilized on the side of the workbench. Someday a jackhammer will be required to clean it off.
This is not a production shot from the 1958 cult classic The Blob. This is eighteen-years worth of dried shoe glue fossilized on the side of the workbench. Someday a jackhammer will be required to clean it off.



The shop is just up the street from a pizza place, and the Pettellas are no strangers to the five-dollar deal. When the Pettella grandkids learned of this, they started spending a lot more time with their Grandpa, and earning slices with artwork.
The shop is just up the street from a pizza place, and the Pettellas are no strangers to the five-dollar deal. When the Pettella grandkids learned of this, they started spending a lot more time with their Grandpa, and earning slices with artwork.

Marcello says nothing odd ever transpires around the shop, and then this guy walked-in. The customer had left behind his leg earlier for the guys to fit a boot to, so now he was back for it. A real showman with his prosthetic, and the kids loved him.
Marcello says nothing odd ever transpires around the shop, and then this guy walked-in. The customer had left behind his leg earlier for the guys to fit a boot to, so now he was back for it. A real showman with his prosthetic, and the kids loved him.

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